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Telecommunications giant, MTN Nigeria, has announced free weekend calls for its subscribers as part of its new value added offerings.

Chief Marketing Officer, MTN Nigeria, Mr. Bola Akingbade, who spoke at the inauguration of the new Value Proposition Packages, noted that the VPP would ensure that MTN customers enjoyed more call time at highly reduced costs across its market segments.

According to him, the VPP which replaces the value offerings introduced by MTN in 2006, consists of five unique value plans and product bundles that will cater for all its customers in the various market categories.

The new market segments, Akingbade said, included Smartlink for accomplished individuals, Prolink for up and coming professionals, Funlink for the young and trendy, Bizlink for active entrepreneurs and the Happilink for the families and the working class.

The free weekend call package is a new development in the Nigerian telecommunications environment.

According to the firm, in the Funlink segment, a customer is able to make free calls all through the weekend to a registered ”best friend”. Both registered ”best friends” will be charged only N100 each for the service, which runs from 12.01am on Saturday to 11.59pm on Sunday. The other market segments offer discounts of up to 80 per cent on calls and services.

Akingbade said, ”The ongoing customer reward components differ by segment. They all carry a common message for all MTN customers – that you get more for less; that you can go on to express yourself without the worry of creating holes in your pocket.”

The General Manager, Consumer Marketing, Mr.Kola Oyeyemi, said customers on all the new value added platforms would enjoy cheaper tariff plans.

He noted that MTN was the network of choice and would always remain committed to enriching the lives of its customers in different ways.

With the new value offerings, MTN is consolidating on its leadership in the industry by giving customers services that will guarantee them greater value for money.

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