Easy Cliq Wears A New Face
Etisalat Nigeria, last week formally unveiled a repackaged and reloaded Easy Cliq into the Nigerian telecommunication market. The Easy Cliq package, according to Etisalat, is specially designed to cater for the needs and lifestyle of youth market segment.
The new Easy Cliq is loaded with two new features the Cliq for the Week and Cliq for the Day which offers subscribers experience and benefits on weekly and daily basis. Explaining the details of the new packages, Chief Marketing Officer of Etisalat, Mr Wael Ammar said that Cliq for the week was an offer that allows subscribers a free 15 MB of data when they recharge N200 or more weekly.
He also said that Cliq for the day offers discounted call rate of 25k/sec to other easy cliq subscribers at a daily fee of N5.
The upgraded Easy Cliq also boasts of fun-filled features like unlimited SMS, free midnight calls, Talk ‘n’ share, Bonus on in-coming calls and one cliq, one tune which successfully endeared the product to the youth and young at heart when it was initially launched into the market in May 2009.
Speaking at the press conference to formally unveil the new Easy Cliq, Ammar said that the product was repackaged to meet the ever-increasing demand of the youth market for unique service offerings and data services. “Easy Cliq is repackaged to showcase our commitment to subscribers who constantly desire a refreshing and dynamic approach to expressing themselves in the way they communicate with friends and loved ones.
It is also for our young subscribers who have a high propensity to consume data thus enabling them express themselves and connect uniquely with their peers. We have reloaded Easy Cliq with additional services designed to further endear and excite subscribers in the youth segment”.
For him, Etisalat is constantly seeking new ways to ensure customer satisfaction and that was why reviewed the product and loaded it with even more unique offerings. “We constantly review our products with a commitment to always raise the bar for our customers’ satisfaction. We are confident that the new Easy Cliq will surpass the expectation of our customers”, Ammar assured.
Etisalat currently has other products and services in the Nigerian telecommunications marketplace. Some of these include EasyStarter, the flagship product designed for the mass market segment; Elite World; designed for its post-paid customers; EasyNet data service, and Blackberry Enterprise and Internet Service.
In appreciation of its customers, the company has run a series of reward and loyalty activities on its network. The biggest of these was the 9jillions promo which rewarded one lucky subscriber on its network with the largest prize money in the history of promotions in Nigeria.
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