Research in Motion RIM has announced its change of name to Blackberry even as the company launches its Blackberry 10 today.
The event was held at simultaneous live events in New York, Toronto, London, Paris, Dubai, Johannesburg, Jakarta and Delhi, with the announcement that the company and its ubiquitous product were becoming one and the same.
Speaking in New York during the BlackBerry 10 launch event, CEO Thorsten Heins announced that RIM will now be known as BlackBerry. The company has also changed its ticker symbol from RIMM to BBRY and introduced a new tagline, “One brand, one promise.”
RIM has been developing BB10 for three years, ever since it acquired QNX in the spring of 2010.