Nigerian Actor, RMD drags JUMIA to court
Nigeria’s popular online fashion and beauty retailer, Jumia, is currently in a case of unauthorized use of image rights of veteran actor, RichardMofe-Damijo, (RMD) on ‘Jumia Fashion’ Instagram page without the actor’s permission.
According to RMD’s publicist, this unauthorized use of the image has been on going and has had the effect of portraying to unsuspecting customers that Jumia enjoys the patronage of or endorsement of RMD.
RMD is a well known brand ambassador for various companies and his image has been widely and regularly used for product placement in a variety of platforms. He has always jealously guarded his image and has been meticulous about the type of products and services associated therewith. Jumia’s unilateral and unauthorized use of RMD’s image for the advancement of its products and website has undoubtedly enhanced Jumia’s brand awareness and created a buzz about Jumia’s fashion line at the expense of RMD.RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic. They admittedthat they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform.
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