read various articles on nigerian politics, technology, health, education and more
Economic Recession: Can You Sell A Comb To A Monk?
Have you ever met one of those glib-tongued salesmen who succeeded in making you buy something you did not really need but you bought because the salesman was able to convince you about why you needed it? I am resolutely convinced that the value of a product is not only in its content or proposition but in the capacity of the people selling it to properly connect it with its intended market. Success is easy for anyone who knows how to sell well. Many years ago, I ran a series on this column on the need to master the artRead More